Amazon is teaming up with Vogue for an online store showcasing independent luxury designers, but some say it signals a ‘bleak’ future for fashion

Lauren Sanchez, Amazon CEO Jeff Bezos, and Anna Wintour attends the Tom Ford AW20 Show at Milk Studios on February 07, 2020 in Hollywood, California.
Lauren Sanchez, Amazon CEO Jeff Bezos, and Anna Wintour attends the Tom Ford AW20 Show at Milk Studios on February 07, 2020 in Hollywood, California.

Kevin Mazur/Getty Images

Amazon, Vogue, and the Council of Fashion Designers of America, are coming together to launch a digital storefront that will allow customers to buy luxury goods from independent designers on the e-commerce giant, reports Vanessa Friedman of the New York Times.

The partnership, called “Common Threads: Vogue x Amazon Fashion,” is meant to help independent high-end designers that are being negatively impacted by the coronavirus, those behind the initiative say. Already, the storefront is selling notable designers such as 3.1 Phillip Lim, Derek Lam 10 Crosby, and Tabitha Simmons. Fashionista reports that more brands are set to join. 

“I’m thrilled to announce this partnership, and want to thank Amazon Fashion, not only for its generous support of

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Will we ever be able to go shopping with our friends again?

What might a mother-daughter shopping trip look like in July 2020? Masked up to the nines? Linking arms with gloves on? One in, one out at your favourite department store?

It’s an abstract thought at the moment, as non-essential retail stores won’t open again in the UK until at least 1st June. But could the coronavirus crisis have killed off the joy of shopping as a social activity?

Spending an afternoon shopping was something that we as a nation had excelled at. In 2018 the five biggest UK shopping centres – including Westfield in London and Intu Metrocentre in Gateshead – boasted over 157 million visitors between them. A family afternoon out might involve two rounds of browsing at a mega-mall, with lunch somewhere nice in the middle. You might drag your husband or wife out to John Lewis to look at something you’ve had your eye on online for

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Amazon Is Selling These Fashion-Girl Brands for the First Time Ever

Amazon Fashion is doing something major to support American fashion designers that have been impacted by the COVID-19 pandemic. This week, it launched Common Threads with Vogue x CFDA to support A Common Thread, a fashion fundraising initiative that Vogue x CFDA launched in April. Common Threads is a digital storefront on Amazon where you can shop both well-known and emerging small- and medium-size American fashion brands for the first time on Amazon. The retailer is lending its vast resources and services to the brands to offer support and reach Amazon’s customer base, and it’s donating $500K directly to A Common Thread as a show of support to the fashion industry.

Among the designers are quite a few Who What Wear favorites, including Brock CollectionBatsheva, Krewe, Danielle Frankel, and 3.1 Phillip Lim, to name a few. Amazon makes the storefront easy and fun

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You Can Now Virtually Shop with Your Friends, Thanks to Squadded Shopping Party

We’ll be the first to admit that we’ve spent way too much time (and money) during this quarantine online shopping. But there’s just something about adding items to our cart and revamping our wardrobe during this time that fills the void of going to a mall or boutique. The only thing missing? Our gal pals. 

Fear not—now you can virtually shop with all of your friends, thanks to Elysa Kahn. The former L’Oréal brand manager recently launched a new social platform called Squadded Shopping Party that allows users to shop with others in your favorite online stores. 

“The idea of being able to talk to my friends and get an authentic review when I go shopping is very important for me,” Kahn said in a statement. “That element is missing online.” She’s not wrong. 

According to Vogue Business, Kahn created the platform (with some help from her father) by

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