Will we ever be able to go shopping with our friends again?

Charlotte W. Campbell 1 week ago

What might a mother-daughter shopping trip look like in July 2020? Masked up to the nines? Linking arms with gloves on? One in, one out at your favourite department store?

It’s an abstract thought at the moment, as non-essential retail stores won’t open again in the UK until at least 1st June. But could the coronavirus crisis have killed off the joy of shopping as a social activity?

Spending an afternoon shopping was something that we as a nation had excelled at. In 2018 the five biggest UK shopping centres – including Westfield in London and Intu Metrocentre in Gateshead – boasted over 157 million visitors between them. A family afternoon out might involve two rounds of browsing at a mega-mall, with lunch somewhere nice in the middle. You might drag your husband or wife out to John Lewis to look at something you’ve had your eye on online for

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Amazon Is Selling These Fashion-Girl Brands for the First Time Ever

Charlotte W. Campbell 1 week ago

Amazon Fashion is doing something major to support American fashion designers that have been impacted by the COVID-19 pandemic. This week, it launched Common Threads with Vogue x CFDA to support A Common Thread, a fashion fundraising initiative that Vogue x CFDA launched in April. Common Threads is a digital storefront on Amazon where you can shop both well-known and emerging small- and medium-size American fashion brands for the first time on Amazon. The retailer is lending its vast resources and services to the brands to offer support and reach Amazon’s customer base, and it’s donating $500K directly to A Common Thread as a show of support to the fashion industry.

Among the designers are quite a few Who What Wear favorites, including Brock Collection, Batsheva, Krewe, Danielle Frankel, and 3.1 Phillip Lim, to name a few. Amazon makes the storefront easy and fun

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You Can Now Virtually Shop with Your Friends, Thanks to Squadded Shopping Party

Charlotte W. Campbell 1 week ago

We’ll be the first to admit that we’ve spent way too much time (and money) during this quarantine online shopping. But there’s just something about adding items to our cart and revamping our wardrobe during this time that fills the void of going to a mall or boutique. The only thing missing? Our gal pals. 

Fear not—now you can virtually shop with all of your friends, thanks to Elysa Kahn. The former L’Oréal brand manager recently launched a new social platform called Squadded Shopping Party that allows users to shop with others in your favorite online stores. 

“The idea of being able to talk to my friends and get an authentic review when I go shopping is very important for me,” Kahn said in a statement. “That element is missing online.” She’s not wrong. 

According to Vogue Business, Kahn created the platform (with some help from her father) by

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how 2020’s essential accessory had a rapid fashion makeover

Charlotte W. Campbell 1 week ago

Back in the mists of time – early February – I wandered down Auckland’s main drag where I was on holiday visiting my sister, when we spied a heap of face masks designed by the Kiwi fashion designer Karen Walker in a shop window. How cynical, we scoffed. What crass opportunism. When we passed back six hours later, they’d sold out.

Now I sit surrounded by sample masks that have been sent in by designers for me to trial. There are vintage Liberty prints from Brora, tasteful washed-out blue linens from Plumo, couture French lace backed with cotton, original patterns designed in-house that were originally destined for long dresses from Belgian label Bernadette, and even some silk masks which feel beautiful, but which I fear won’t get worn other than for decoration, because if you can’t wash silk above 30 degrees, the “hygiene” element becomes questionable.

Did I just

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