Amazon is teaming up with Vogue for an online store showcasing independent luxury designers, but some say it signals a ‘bleak’ future for fashion

Lauren Sanchez, Amazon CEO Jeff Bezos, and Anna Wintour attends the Tom Ford AW20 Show at Milk Studios on February 07, 2020 in Hollywood, California.
Lauren Sanchez, Amazon CEO Jeff Bezos, and Anna Wintour attends the Tom Ford AW20 Show at Milk Studios on February 07, 2020 in Hollywood, California.

Kevin Mazur/Getty Images

Amazon, Vogue, and the Council of Fashion Designers of America, are coming together to launch a digital storefront that will allow customers to buy luxury goods from independent designers on the e-commerce giant, reports Vanessa Friedman of the New York Times.

The partnership, called “Common Threads: Vogue x Amazon Fashion,” is meant to help independent high-end designers that are being negatively impacted by the coronavirus, those behind the initiative say. Already, the storefront is selling notable designers such as 3.1 Phillip Lim, Derek Lam 10 Crosby, and Tabitha Simmons. Fashionista reports that more brands are set to join. 

“I’m thrilled to announce this partnership, and want to thank Amazon Fashion, not only for its generous support of

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Amazon Fashion is doing something major to support American fashion designers that have been impacted by the COVID-19 pandemic. This week, it launched Common Threads with Vogue x CFDA to support A Common Thread, a fashion fundraising initiative that Vogue x CFDA launched in April. Common Threads is a digital storefront on Amazon where you can shop both well-known and emerging small- and medium-size American fashion brands for the first time on Amazon. The retailer is lending its vast resources and services to the brands to offer support and reach Amazon’s customer base, and it’s donating $500K directly to A Common Thread as a show of support to the fashion industry.

Among the designers are quite a few Who What Wear favorites, including Brock CollectionBatsheva, Krewe, Danielle Frankel, and 3.1 Phillip Lim, to name a few. Amazon makes the storefront easy and fun

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