June 14, 2024


Clothes that smile

You Can Now Virtually Shop with Your Friends, Thanks to Squadded Shopping Party

We’ll be the first to admit that we’ve spent way too much time (and money) during this quarantine online shopping. But there’s just something about adding items to our cart and revamping our wardrobe during this time that fills the void of going to a mall or boutique. The only thing missing? Our gal pals. 

Fear not—now you can virtually shop with all of your friends, thanks to Elysa Kahn. The former L’Oréal brand manager recently launched a new social platform called Squadded Shopping Party that allows users to shop with others in your favorite online stores. 

“The idea of being able to talk to my friends and get an authentic review when I go shopping is very important for me,” Kahn said in a statement. “That element is missing online.” She’s not wrong. 

According to Vogue Business, Kahn created the platform (with some help from her father) by building a browser extension for fashion e-commerce sites like Asos, Sephora, Boohoo, Missguided and Pretty Little Thing. 

So, how exactly does it work? All you have to do is download and install the extension (did we mention it’s free?), open your fave fashion website and invite your friends to shop on Squadded. Once items are added to your “wishlist,” those in your network can interact—aka tell you “yay or nay.”

We’re not sure how we feel about this just yet (or how our bank accounts will fare) but consider us intrigued.

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