June 19, 2024


Clothes that smile

Oliver Goldsmith and Ted Baker collaborate on eyewear collection


19 Could, 2022 | by The Retail Bulletin

Eyewear model Oliver Goldsmith has partnered with vogue retailer Ted Baker on a new eyewear collection.

The constrained-version array contains two womenswear and two menswear designs that are an specific duplicate of the authentic Oliver Goldsmith frames worn by legendary cultural figures of the 1960s which include Jackie Onassis and Michael Caine, as perfectly these worn by Audrey Hepburn in Breakfast at Tiffany’s.

Oliver Goldsmith’s silhouettes have been supplied an injection of colour and individuality with signature Ted Baker prints that punctuate the interior frames and match back again to garments across Ted Baker’s spring/summer collections.

Claire Goldsmith, fourth generation operator of Oliver Goldsmith, explained: “As the originators of fashion eyewear, Oliver Goldsmith are intrinsically rooted in British lifestyle and so the prospect to partner with another likeminded British heritage model can make excellent sense. For this assortment we thoroughly explored Ted Baker’s design and style archives and have made a system of marrying print to frame which is a thing we’ve never ever experimented with ahead of.”

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