Amazon is teaming up with Vogue for an online store showcasing independent luxury designers, but some say it signals a ‘bleak’ future for fashion

Lauren Sanchez, Amazon CEO Jeff Bezos, and Anna Wintour attends the Tom Ford AW20 Show at Milk Studios on February 07, 2020 in Hollywood, California.
Lauren Sanchez, Amazon CEO Jeff Bezos, and Anna Wintour attends the Tom Ford AW20 Show at Milk Studios on February 07, 2020 in Hollywood, California.

Kevin Mazur/Getty Images

Amazon, Vogue, and the Council of Fashion Designers of America, are coming together to launch a digital storefront that will allow customers to buy luxury goods from independent designers on the e-commerce giant, reports Vanessa Friedman of the New York Times.

The partnership, called “Common Threads: Vogue x Amazon Fashion,” is meant to help independent high-end designers that are being negatively impacted by the coronavirus, those behind the initiative say. Already, the storefront is selling notable designers such as 3.1 Phillip Lim, Derek Lam 10 Crosby, and Tabitha Simmons. Fashionista reports that more brands are set to join. 

“I’m thrilled to announce this partnership, and want to thank Amazon Fashion, not only for its generous support of

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how 2020’s essential accessory had a rapid fashion makeover

Back in the mists of time – early February – I wandered down Auckland’s main drag where I was on holiday visiting my sister, when we spied a heap of face masks designed by the Kiwi fashion designer Karen Walker in a shop window. How cynical, we scoffed. What crass opportunism. When we passed back six hours later, they’d sold out.

Now I sit surrounded by sample masks that have been sent in by designers for me to trial. There are vintage Liberty prints from Brora, tasteful washed-out blue linens from Plumo, couture French lace backed with cotton, original patterns designed in-house that were originally destined for long dresses from Belgian label Bernadette, and even some silk masks which feel beautiful, but which I fear won’t get worn other than for decoration, because if you can’t wash silk above 30 degrees, the “hygiene” element becomes questionable.

Did I just

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Here’s What Fashion Editors Are Shopping For Right Now

Before quarantine, I frequently strolled into Zara on my lunch break, spent hours considering which second-handGucci loafers would impress my Instagram followers the most (both style- and discount-wise), and set alarms for ungodly hours of the night to shop sample sales going on in far-off time zones (often to no avail). Now, after weeks at home, I can honestly say that I haven’t really shopped at all, or rather, I haven’t actually bought anything. For me, half the fun of shopping is getting to show it off, so without work events to attend or Saturday afternoon lunch dates to get dressed up for, what’s the point?

After seven weeks, though, I’m starting to feel withdrawal. Shopping withdrawal, that is. 

Of course, given the current financial situation, shopping just to shop isn’t exactly in the cards. If I want to make a purchase, it has to be smart, something that

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