As the coronavirus pandemic continues, people around the world are prioritising comfort and safety, with athleisure, sandals and face masks emerging as the most popular fashion trends, according to a new report.
On Wednesday, global fashion search platform Lyst released its newest 2020 Lyst Index showing the shopping behaviours of more than 9m people per month over a three-month period.
According to the report, which took into account search data on both Lyst and Google, sales, brand and social media mentions and engagement statistics worldwide during the months of April, May and June, the hottest brand in the world right now is Nike.
In addition to knocking Off-White out of the first place spot, where the luxury streetwear brand had been for the last three quarters, Nike’s number one title marked the first time a luxury fashion brand has not taken the top spot since the Lyst Index
