Like many non-essential retailers across England, H&M has confirmed that stores will be reopening on 15th June.
It will be welcome news for fans of the fast fashion behemoth’s affordable, trend-led clothing, especially now that the days are getting warm enough to stock up on easy sundresses and sandals. Of course, H&M has maintained its e-commerce operation during lockdown, but there’s no substitute for browsing the store and stumbling across a treasure, magpie-like, that you didn’t know you needed.
With new Government guidelines to protect customers and staff from transmission of Covid-19 though, the shopping experience at H&M post-lockdown will look very different from the one we’ve come to know.
“There will be many restrictions in place meaning conditions will remain challenging and we are flexible and humble about the fact from one day to another, the situation may change,” H&M said in a statement announcing the new protocols.