Brick-and-mortar is resuming in some parts of the U.S. and consumers are starting to spend again, but the retail landscape looks different today than three months ago — perhaps permanently. In FN’s latest Executive Smart Talk installment, a group of industry executives will explore the reinvention to come in the outdoor sector.
FN’s senior athletic and outdoor editor Peter Verry will host a virtual video roundtable conversation with industry leaders. Titled “Outdoor & Fashion: The New Frontier,” the event will take place on June 3 at 3 p.m. ET.
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To register for the roundtable, click here.
For the industry to succeed in this new environment, brands and retailers must understand how to meet the consumer where they are shopping. While not everyone has resumed the purchasing of non-essentials, there is a growing group of customers for merchants