May 28, 2024


Clothes that smile

Social Media Content Strategy

Meet the TRI Q&A: Daniel McCarthy

Get to know RETHINK Retail’s Top rated Retail Influencers by means of the “Meet the TRI” Q&A sequence! Dive in to understand about a member of the assumed chief community and adhere to their perform and insights across our content material and their social channels.

Hello, I’m Daniel McCarthy, Assistant Professor of Advertising at Emory University/Co-Founder at Theta.

Join with me on LinkedIn!

“Tell us about your history.”

I popularized shopper-dependent company valuation (CBCV), a methodology that drives any regular valuation product off of the underlying behaviors of the concentrate on company’s shoppers. My perform has been showcased in main media stores these types of as the Harvard Company Evaluate, MIT Sloan Administration Assessment, Wall Road Journal, FT, Fortune, Barronís, Inc Magazine, The Economist, and CNBC. My investigate has been accepted and published in top-tier tutorial journals and has gained several research awards. 

I co-established and was Chief Statistician for Zodiac, a predictive purchaser analytics SaaS business. Nike acquired Zodiac in March 2018 and I have considering that co-established Theta Equity Associates (

“Brief description of your current job and your space in the field.”

In addition to my roles and tasks at Emory, my organization Theta allows to revolutionize how firms (e.g., personal fairness, enterprise funds, and operating organizations directly) price corporations via CBCV. 

“Do you have any interesting jobs coming up?”

I am at present performing on a couple tasks that could be related to the group:

  • I’m working on a job researching the time-varying affect of the COVID-19 pandemic on a big range of unique industries, several of which are retail-associated. Measuring its effect, primarily in excess of lengthier time horizons, is not trivial. We come across that membership-dependent groups are some of the only kinds for which COVID’s effects have persisted. 
  • I also have an additional task making use of point out-of-the-artwork deep learning methods to forecast foreseeable future consumer obtain conduct. We are finding that these procedures do appreciably much better than regular very best-in-course products for shopper order prediction.

“Which resources do you use to maintain up with industry news”

I subscribe to a couple of publications, including RETHINK Retail. I often read The Information and facts and the Wall Avenue Journal, and have cultivated a community of people today I frequently comply with on social media, which include Simeon Siegel, Tren Griffin, Bill Gurley, and Steve Dennis.

“What is the biggest problem the marketplace is going through?”

Just one of the biggest problems the business is going through is how to recognize how “normal” desire is right now. For several vendors that marketed largely on the net, there was a incredibly sharp boost in demand from customers through Covid which has subsequently unwound by itself. My research indicates that for some obtain classes, demand appropriate now might be underneath baseline, in part due to some of the boost in spending throughout Covid obtaining been pulled forward desire. Nonetheless, one particular may perhaps question no matter if element of the minimize in demand from customers is owing to pulled-forward demand from customers unwinding itself or owing to macroeconomic situations weakening. These distinct interpretations could lead to sharply different inferences for the place desire goes from below. 

“How do you continue to increase and develop as an influencer in the retail field?”

I proceed to increase and build as an influencer in 3 strategies. The initially way is through my tutorial exploration in studying retail-applicable complications by means of my tutorial perform so I can go on to drive the boundaries of what we know and what we can know about the retail sector. The next is by the organization that I have cofounded, Theta, which has allowed me to engage with quite a few businesses immediately and understand their unit economics by the lens of shopper order habits. The 3rd is to give back to the local community by means of my social media accounts, sharing articles or blog posts and supplying standpoint on factors that I have read in addition to sharing results from my academic research work.

“What is the greatest source for persons who want to dive in deeper?”

I share a large amount of my feelings and investigation on my Twitter and LinkedIn accounts. Theta also shares a good deal of our findings through weblog posts that can be accessed right here