Will we ever be able to go shopping with our friends again?

What might a mother-daughter shopping trip look like in July 2020? Masked up to the nines? Linking arms with gloves on? One in, one out at your favourite department store?

It’s an abstract thought at the moment, as non-essential retail stores won’t open again in the UK until at least 1st June. But could the coronavirus crisis have killed off the joy of shopping as a social activity?

Spending an afternoon shopping was something that we as a nation had excelled at. In 2018 the five biggest UK shopping centres – including Westfield in London and Intu Metrocentre in Gateshead – boasted over 157 million visitors between them. A family afternoon out might involve two rounds of browsing at a mega-mall, with lunch somewhere nice in the middle. You might drag your husband or wife out to John Lewis to look at something you’ve had your eye on online for

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You Can Now Virtually Shop with Your Friends, Thanks to Squadded Shopping Party

We’ll be the first to admit that we’ve spent way too much time (and money) during this quarantine online shopping. But there’s just something about adding items to our cart and revamping our wardrobe during this time that fills the void of going to a mall or boutique. The only thing missing? Our gal pals. 

Fear not—now you can virtually shop with all of your friends, thanks to Elysa Kahn. The former L’Oréal brand manager recently launched a new social platform called Squadded Shopping Party that allows users to shop with others in your favorite online stores. 

“The idea of being able to talk to my friends and get an authentic review when I go shopping is very important for me,” Kahn said in a statement. “That element is missing online.” She’s not wrong. 

According to Vogue Business, Kahn created the platform (with some help from her father) by

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